Service Business Lead Generation
Metal Buildings Lead Generation
A long-running lead-generation programme for an anonymised metal-buildings advertiser.
12 months, with latest 30 days ending 22 July 2026- 12-month conversions
- 3,003
- Latest 30-day conversions
- 250
- Latest 30-day conversion rate
- 2.13%
The challenge
What the report set out to improve
Sustain measurable lead volume across a high-consideration service category.
The approach
What was done
- Managed search activity across a long reporting window.
- Aligned campaign structure with service and location intent.
- Monitored conversion volume and rate as the primary media signals.
The reported outcome
What changed in the period
The report records 3,003 conversions across 12 months, including 250 conversions in the latest 30-day period.
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