Performance obsessed
Success is measured in leads, revenue and profitable growth—not vanity metrics.
Ghost PepperDigitalLet's talk ↗Cape Town · Working worldwide
PerformanceMarketing
with bite.
Performance marketing for ambitious brands that want more than clicks. Strategy, creative and paid media engineered to convert.
OUR FOCUSROI↑ GROWTH
OUR MODEClear.DATA-DRIVEN
Paid media that
actually converts.
0105
GOOGLE ADS ✦ META ADS ✦ LINKEDIN ADS ✦ CREATIVE & COPY ✦ PERFORMANCE MARKETING ✦
Selected case studies
Results with
receipts.
Our strongest evidence, brought forward. Useful context, honest qualifiers and no client identities exposed.
View all eight studies ↗What we do
Paid media,
turned up.
From the first strategy session to the final optimisation, every decision is made to move your business forward.
01↗
Google Ads
High-intent search and performance campaigns built to turn demand into qualified leads.
02↗
Meta Ads
Scroll-stopping Facebook and Instagram campaigns with creative that earns attention.
03↗
LinkedIn Ads
Precise B2B targeting and sharp messaging that puts your offer in front of decision-makers.
04↗
Creative & Copy
Campaign concepts, design and conversion-focused copy that make every media rand work harder.
Built for service businesses
Turn local searches into real enquiries.
Practical PPC management for small service businesses that need more calls, quote requests and booked jobs—not a dashboard full of clicks.
PPC for service businesses ↗Historical performance
Proof,
properly labelled.
Reported return ratios from four anonymised e-commerce studies. Each bar uses the documented ratio; platform ROAS and blended ROAS remain clearly distinguished.
Boutique clothingGoogle Ads ROAS
13.95x
Motorbike helmetsPlatform ROAS
4.57x
Pre-owned smartphonesBlended ROAS
3.2x
SupplementsBlended ROAS
2.5x
Historical reporting only. Ratios use different attribution bases and are not forecasts or guarantees. See each study for period, method and limitations.
Why Ghost Pepper
No fluff.
Just growth.
We're a focused Cape Town team for brands that value clarity, craft and commercial results. Local roots. Global standards.
Tell us your goal ↗Senior hands on every account
Work directly with the people planning, building and optimising your campaigns.
Radically transparent
Clear reporting, honest conversations and full visibility into where your budget goes.
Creative meets strategy
Media, copy and design move together, so your campaigns look sharp and perform harder.
The people
Small team.
Senior thinking.
Real people, based in Cape Town, bringing paid media, copy and commercial perspective to the work.
Daniell Esterhuizen
Senior Paid Media Specialist
Google Ads · Paid Search · E-commerce Growth
Havana Spies
Digital Marketing & Copywriting
Copywriting · Content · Campaign Creative
Leyla Esterhuizen
Sales and Engage Executive
Client Communication · Sales SupportHow it works
Simple process.
Serious momentum.
A clear, collaborative path from first conversation to campaigns that keep getting smarter.
Free strategy session
We unpack your goals, audience and current performance.
Plan the attack
You get a focused media and creative plan built around your budget.
Launch & learn
Campaigns go live with clean tracking and purposeful creative.
Optimise & scale
We use real data to sharpen results and grow what works.
Client proof
Real feedback.
Real results.
Verified client story
“
Four times faster than expected.
JH
Jordan HolmesGhost Pepper Digital client since 2021
01“Within three months I had clients phoning me non-stop and the work has been pouring in since.”
02“Their continual determination to treat my company as their top priority has seen my company rankings and leads increase steadily over time.”
03“We spend less than half on running Google Ads. Definitely use Ghost Pepper Digital to streamline your business!”
Good questions
Before we
turn up the heat.
Clear answers about working with a performance marketing agency in Cape Town.
01What does a performance marketing agency do?+
A performance marketing agency plans, launches and optimises measurable digital campaigns. Ghost Pepper Digital combines paid media, conversion-focused copy, campaign creative and clear reporting to generate qualified leads and profitable growth.
02Which paid media platforms do you manage?+
We manage Google Ads, Meta Ads across Facebook and Instagram, and LinkedIn Ads. We also create the supporting copy and campaign design needed to keep the message consistent and effective.
03Do you only work with businesses in Cape Town?+
No. We are based in Cape Town and work with South African and international brands. Strategy sessions, campaign delivery and reporting can all be handled remotely.
04How do you measure campaign success?+
We agree on commercial goals first, then track the metrics that connect media activity to those goals—such as qualified leads, conversion rate, cost per acquisition and return on ad spend.
Ready when you are
Let's make
something hot.
Tell us what you're building, what's not working, or where you want to go. We'll bring the strategy.