Who we are
Ghost Pepper Digital is a Cape Town-based performance marketing business. For personal information processed through this website and our own business communications, Ghost Pepper Digital is the responsible party.
Privacy enquiries can be sent to hello@ghostpepperdigital.com.
Information we collect
We collect only the information reasonably needed to respond to enquiries, provide services, operate the website and understand whether our marketing is working.
- Contact details: your name, email address, telephone or WhatsApp number.
- Business and enquiry details: company name, services requested, goals, challenges and anything you include in a message.
- Communication records: emails, form submissions and messages exchanged with us.
- Technical and usage information: pages visited, device or browser information, approximate location derived from an IP address, referral source and campaign interactions where optional analytics or advertising cookies have been accepted.
- Lead-quality information: where relevant to a client relationship, information about enquiries, quotes or outcomes supplied for campaign reporting and optimisation.
Please do not send sensitive personal information through a general website enquiry unless it is genuinely necessary.
How and why we use information
We may use personal information to:
- respond to an enquiry and discuss a potential project;
- prepare proposals, provide services and manage client relationships;
- deliver, measure and improve marketing campaigns;
- operate, secure and troubleshoot this website and its forms;
- understand website and campaign performance where you have consented to optional cookies;
- keep appropriate business, tax and contractual records; and
- send relevant business communications where permitted, with an option to object or unsubscribe.
Depending on the context, processing may be based on consent, steps requested before entering a contract, performance of a contract, compliance with legal obligations or our legitimate interests in operating and protecting the business. We do not sell personal information.
Retention and security
We keep personal information only for as long as reasonably needed for the purpose for which it was collected, our ongoing relationship, dispute resolution, security, accounting or legal obligations. Retention periods differ according to the type of record and the reason it is held.
We use reasonable organisational and technical safeguards designed to protect personal information against loss, misuse, unauthorised access, alteration or disclosure. No internet transmission or storage system can be guaranteed completely secure.
Your rights
Subject to POPIA and any applicable exceptions, you may ask us to confirm whether we hold your personal information, request access to it, ask for inaccurate information to be corrected, request deletion where appropriate, object to certain processing, or withdraw consent for future consent-based processing.
To make a request, email hello@ghostpepperdigital.com. We may need to verify your identity before acting on a request.
Third-party links and children
This website may link to third-party websites and platforms. Their privacy practices are governed by their own policies. Our services and website are intended for businesses and are not directed at children.
Contact and complaints
Please contact us first at hello@ghostpepperdigital.com so we can try to resolve a privacy concern.
You may also lodge a POPIA complaint with South Africa's Information Regulator through its official complaints process. Visit inforegulator.org.za/complaints or email POPIAComplaints@inforegulator.org.za.
Changes to this policy
We may update this policy when our services, website tools or legal obligations change. The latest version will appear on this page with its updated date.