Brand/Entertainment Awareness
London Production Paid Media
A cross-channel paid-media flight for an anonymised London production.
23 June-22 July 2026- Media spend
- £7.2K
- Net revenue
- £46.9K
- Media efficiency / MER
- 6.5x
The challenge
What the report set out to improve
Support ticket revenue for an anonymised London production across a fixed campaign window.
The approach
What was done
- Coordinated paid media around the production sales period.
- Tracked media spend against reported net revenue.
- Used cross-channel performance signals to guide allocation.
The reported outcome
What changed in the period
The report compares £46.9K net revenue with £7.2K media spend, a 6.5x media efficiency ratio.
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