Brand/Entertainment Awareness

London Production Paid Media

A cross-channel paid-media flight for an anonymised London production.

23 June-22 July 2026
Media spend
£7.2K
Net revenue
£46.9K
Media efficiency / MER
6.5x

The challenge

What the report set out to improve

Support ticket revenue for an anonymised London production across a fixed campaign window.

The approach

What was done

  • Coordinated paid media around the production sales period.
  • Tracked media spend against reported net revenue.
  • Used cross-channel performance signals to guide allocation.

The reported outcome

What changed in the period

The report compares £46.9K net revenue with £7.2K media spend, a 6.5x media efficiency ratio.