Brand/Entertainment Awareness
Canadian Alcohol Brand Awareness
A reach-focused campaign assessed against forecast impressions and CPM.
28 May-22 July 2026- Impressions
- 12.1M
- Link clicks
- 71.3K
- CPM
- C$6.67
- Impressions vs forecast
- +66%
- CPM vs forecast
- 39% lower
The challenge
What the report set out to improve
Deliver broad, efficient awareness for an anonymised Canadian alcohol brand.
The approach
What was done
- Planned paid-media delivery against impression and CPM forecasts.
- Optimised reach and traffic across the flight.
- Compared actual delivery with the campaign forecast.
The reported outcome
What changed in the period
The report records 12.1M impressions, 66% above forecast, at a CPM 39% below forecast.
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