Before the click
Demand, keywords, search terms, location settings and the ad promise decide who arrives.
Ghost PepperDigitalFree Google Ads conversion diagnostic
Why aren't my Google Ads converting?
Answer seven plain-English questions. We'll identify the most likely leak, show you what evidence to check today and point you to the right fix.
7 questionsAbout 2 minutesNo email required
Question 1 of 70%
Start with reality
What does Google Ads say is happening?
Choose the closest description. You do not need perfect data to use this diagnostic.
Read the whole journey
A “Google Ads problem” may happen before, during or after the click.
At the contact
Page speed, message match, proof, forms, calls and WhatsApp decide whether intent becomes an enquiry.
After the lead
Response time, qualification, quoting and sales feedback decide whether the enquiry becomes useful revenue.
Follow the evidence
Five deeper guides for five common search problems.
Account rescue“I think my Google Ads agency is wasting money”Audit the whole account →Measurement“How do I track WhatsApp leads from Google Ads?”Build a useful lead trail →Conversion failure“My Google Ads get clicks but no leads”Trace the broken step →Service-business ads“Can Meta Ads bring leads for my service?”Design the full contact path →Channel choice“Should I use Google Ads or Meta Ads?”Match the channel to demand →
Google Ads not converting
Questions to answer before spending more.
Why am I getting Google Ads clicks but no leads?+
The most common causes are inaccurate conversion tracking, irrelevant search terms, weak location targeting, a poor mobile landing-page experience or a broken contact path. Check the full journey in that order before simply increasing budget.
Can this tool audit my Google Ads account?+
No. It is a structured triage tool based on the symptoms you select. A proper audit needs access to conversion actions, search terms, settings, change history, landing pages and real lead outcomes.
Should I stop Google Ads if it is not converting?+
Not automatically. First verify that conversions are measured correctly and that the traffic is commercially relevant. Pause clear waste where necessary, but avoid changing every variable before identifying the likely fault.
How long should Google Ads take to generate leads?+
There is no universal waiting period. Timing depends on search demand, budget, competition, service value and conversion path. Define the evidence and minimum useful test before launch rather than relying on a generic number of days.
Need a human diagnosis?