E-commerce Growth
Boutique Clothing E-commerce
Google Ads optimisation for an anonymised boutique clothing retailer.
Approximately 12 months ending 23 July 2026- Google Ads ROAS
- 13.95x
- Recorded conversions
- 1,439
- Conversion value
- $134.4K
- ROAS change
- +284%
- CPA change
- -70.6%
The challenge
What the report set out to improve
Increase paid-search efficiency and recorded online sales value.
The approach
What was done
- Focused Google Ads spend around higher-intent product demand.
- Refined campaign structure and bidding using conversion-value data.
- Reduced inefficient acquisition paths over the comparison period.
The reported outcome
What changed in the period
The report records a 13.95x platform ROAS and $134.4K in conversion value, alongside a 70.6% lower CPA.
Need a clearer paid-media plan?