E-commerce Growth
Supplements E-commerce
A Shopify-based efficiency programme for an anonymised supplements brand.
1-22 July 2026- Shopify net sales
- US$23.1K
- Media spend
- US$9.2K
- Blended ROAS
- 2.5x
- Net-sales change
- +13.3%
- Spend change
- -46.2%
The challenge
What the report set out to improve
Grow reported net sales while reducing paid-media spend.
The approach
What was done
- Measured against Shopify net sales rather than platform revenue alone.
- Concentrated budget on stronger-performing activity.
- Reduced spend while monitoring the blended return.
The reported outcome
What changed in the period
Shopify net sales increased 13.3% while media spend fell 46.2%, producing a reported 2.5x blended ROAS.
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