E-commerce Growth
Motorbike Helmet E-commerce
Paid-media efficiency gains for an anonymised motorbike helmet retailer.
90-day comparison ending 23 July 2026- Conversion value
- $97.2K
- Media spend
- $21.3K
- ROAS
- 4.57x
- Spend change
- -20.1%
- ROAS change
- +19.2%
The challenge
What the report set out to improve
Protect online sales value while making paid-media spend more efficient.
The approach
What was done
- Prioritised higher-value campaign activity.
- Reduced inefficient spend across the comparison window.
- Optimised against reported conversion value and ROAS.
The reported outcome
What changed in the period
The report records $97.2K in conversion value and a 4.57x ROAS while spend fell 20.1%.
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