Commercial structure
Campaigns reflect product categories, margins, stock, geography and the searches that signal buying intent.
Ghost PepperDigitalDiscuss your store ↗E-commerce Google Ads management
Turn product demand into profitable growth.
Paid search for online stores needs more than traffic. We connect campaign structure, product economics, conversion value and ongoing optimisation so the account is built around what the business actually needs to sell.
What matters
Revenue first.
Context always.
ROAS is useful only when its attribution basis is clear. We keep platform return, blended return, revenue and business constraints properly labelled.
Useful measurement
Conversion value, spend and return are reviewed with the correct attribution basis—not mixed into one convenient number.
Active optimisation
Search terms, budgets, bidding and product performance are reviewed continuously so spend follows stronger evidence.
Historical case studies
Evidence before promises.
These are historical outcomes from anonymised businesses. Every study states the reporting window, measurement basis and important limitations.
Approximately 12 months ending 23 July 202613.95x ROAS
Boutique Clothing E-commerce
Google Ads optimisation for an anonymised boutique clothing retailer.
Read the evidence and limitations ↗1-22 July 20263.2x blended ROASCanadian Pre-owned Smartphone E-commerce
A short-window paid-media programme measured against Shopify sales and a stated ROAS target.
Read the evidence and limitations ↗90-day comparison ending 23 July 20264.57x ROASMotorbike Helmet E-commerce
Paid-media efficiency gains for an anonymised motorbike helmet retailer.
Read the evidence and limitations ↗1-22 July 20262.5x blended ROASSupplements E-commerce
A Shopify-based efficiency programme for an anonymised supplements brand.
Read the evidence and limitations ↗A sensible fit
Built for stores ready to make better media decisions.
- 01Reliable product, pricing and stock information
- 02A checkout experience customers can use confidently
- 03Conversion tracking or willingness to get it properly set up
- 04A clear view of margins, targets and fulfilment constraints
Straight answers
Before we touch the budget.
01What does e-commerce Google Ads management include?+
Campaign planning, product and search structure, conversion-value tracking, budget allocation, search-term review and ongoing optimisation around commercially useful results.
02Do you only run Shopping or Performance Max campaigns?+
No. The right mix depends on the store, product feed, margins, demand and available data. Search, Shopping and Performance Max can each have a role when the evidence supports it.
03Can you guarantee a return on ad spend?+
No. Historical results can show relevant experience, but they cannot guarantee future performance. Product demand, pricing, margins, tracking, site experience and competition all affect results.
Your next step